Growth & Optimization Lead.

Problem

A growing travel-affiliate network needed to publish faster, and AI was the obvious lever. The risk was just as obvious: generic, repetitive copy that readers and search engines both punish.

Solution

I built a pipeline that takes a topic the whole way from research to a finished page. It runs the keyword research, writes the brief, drafts in the brand voice, fact-checks every claim against the site's own data, formats the layout, and pushes it into WordPress. A library of anti-pattern rules strips the tells of machine writing, so what comes out reads on-brand instead of generic.

Results

One person now ships what used to take a team, and the pages still read like someone who knows the city wrote them. The same editorial standard holds across the whole network, with a human sign-off before anything goes live.

Tools

Problem

The Colosseum page on a Rome travel site was slipping in the rankings, and one article couldn't cover everything people search for around the Colosseum.

Solution

I expanded it into a five-page silo (tickets, tours, history, opening hours), with keyword-researched, AI-assisted content and internal links tying the cluster together.

Results

Total Colosseum traffic nearly doubled year over year. The new silo pages now pull more organic visits than the original article ever did. +97% organic traffic YoY, and silo pages grew from 0 to 5,011 visits/month in four months.

Tools

Problem

Plenty of traffic, but affiliate links sat in the wrong places and the offers rarely matched what a reader had come for. The intent was there. The path to booking was not.

Solution

I reworked the affiliate strategy around reader intent. The right offer where the decision actually happens, product pages rebuilt to answer the questions a buyer asks before they commit, and one clear action per page.

Results

Booking conversion climbed and revenue more than doubled, year over year. CVR 1.82% → 2.44% and revenue 2×+, this period vs the same period last year.

Tools

Problem

A top-performing English site had hit a ceiling. New growth meant new-language markets, but machine translation alone flattens the voice and misses the local search terms that actually pull traffic.

Solution

I built an automated translation pipeline with a shared glossary and per-market keyword research, then layered editorial review on top so each of the six languages keeps the brand's tone.

Results

The translated pages became the site's growth engine: they carried the whole site up year over year even as English-only traffic dipped, and brought in net-new affiliate revenue. +174% organic clicks from translated pages in month one, +15.5% YoY sitewide (English-only fell 4%), new-language revenue +161%, and Rome Tourist Card #1 in Portuguese and Polish.

Tools